According to the Hubspot study, 60% of consumers who perform a local search on their mobile device usually visit a location within 24 hours. The local SCO’s are very strong!
Whether you’re a small business with a network of several local stores or an international company with offices around the world, you need to optimize each location for maximum visibility.
This should be clear, but if you ignore local SEO for multiple sites, you will miss out on massive sales and traffic to the site. Do I need to create a location for each location? No! No, no, no, no, no, no, no, no, no, no, no! All you have to do is optimize your main website for your other partners.
What is Multifunctional Search Engine Optimization?
If you sell your products or services across multiple locations, you need to improve your user experience and maximize local traffic by optimizing your site. This allows search engines to identify different locations as separate sites, giving users the right information based on the closest business location.
Here are 5 ways to optimize your business for multiple sites.
Creating a page with location
The biggest mistake entrepreneurs make is that they try to take a page in the rankings for different places. This only confuses the search engines and the tanks of your ranking! Start by creating different URLs for each location, retest them with a VPN service like Avira and optimize the website with the location information.
46% of searches performed by Google are local, and you need to make sure your customers see the right information based on their location. If you show them general information, you only get a high margin of error.
Create separate Google Commercial Ads for each location
My company’s ads on Google are an excellent SEO accelerator. They’re free and the best thing is that they appear on the very first page of Google, with information about your company.
The good news is that you can easily manage multiple locations with one Google Account in My Activities. In fact, you do not need to download location data because GMB has a feature that allows you to perform mass downloads using a spreadsheet program.
Encourage individual site audits
Customers tend to have more confidence in online conversations than in your business. Regardless of the quality of your claims, if your comments indicate otherwise, you can be sure that your traffic will decrease.
Therefore, you should promote separate exams for different locations. Feedback is the dominant feature of research results, and individual assessments ensure that poor evaluation from one place does not affect another.
Make sure the quotation is.
You pay ongoing rewards when you need to optimize your business for multiple sites. Make sure all details of your ads and offers are comparable and avoid customizing the name to a place-specific name.
You already have separate websites for different locations, and now it’s time to create a network of backlinks to improve your ranking. Start working with local charities, chambers of commerce, bloggers, etc. to link to your individual pages.
Local reference for multifunctional companies
Optimizing your website for multiple locations should not be too complicated. All you have to do is create geolocalized pages on your website and optimize them for search engines. Don’t forget to encourage individual reviews, create consistent links and backlinks to pages, and have separate Google company pages.